Generation Gap Essay

Life styles, rapid changes in Science and Technology has transformed our outlook towards life, increasing the divide, much more than it has ever happened in the past. The divide has always been there but never before has it been so wide. Life style changes with the passage of time and with a changing life style, attitudes and values also undergo a transformation. No two generations have shared the same views and options. However, there has never been a greater divide between two generations than in modern times. With rapid changes in science and technology, the exposure, which today’s teenager is getting, is enormous. Value systems have gradually degenerated and the youth is assimilating a new culture. The result is confused parents who are unable to reconcile with the views of their children. There is a great divide between the perception of both, the young people and the adults. One finds that both are unable to communicate with each other, quite often. One of the reasons could be that neither knows what the other is interested in though they may be living under the same roof. This gap results in direct confrontation between the young and the old. This is a universal truth which is applicable to all times be it the past or future. Shakespeare King Lear beautifully depicts this confrontation between the young and the old. King Lear represents the older generation and the younger generation is represented by his daughters. Generation gap is not only reflected in the choice of dresses but also in music, opinions and other behavior patterns. The younger generation which has acquired a different set of values rebels against the older generation as they wish to impose their own value system on them. They resist this forceful intrusion as they are unable to reconcile with the thought of accepting what they think has become outdated. The parent’s displeasure is obviously natural as it is a defiance of their authority and the right way to lead one’s life. Parents fail to realize that the wheel of change irreversible and those, who do not move with it, tend to become disillusion aggravating conflict. The kids are moving much faster on the technologic track, as well as in daily life, than the parents. Children, today, are capable using complicated gadgets and this phenomenon of superior knowledge children as compared to adults has never happened as much as now in 13 societies. The conflict arises when adults stick to their old ways and refuse accept any change while the world rapidly moves ahead. In short, Generation Gap is nothing but the resistance in adults to adapt| change – They forget that the only thing constant in life is ‘change’. The realization requires a lot of patience and understanding of change perceptions. The adults need to look back, introspect and think also the differences they had with their parents. No doubt, memory is she lived and one tends to forget the past which they are fond of referring to ‘Good old days’, where they as children were obedient, respectful

Resistance to Change Paper Essay

Introduction Resistance to change comes along quite a bit in all organizations; and individuals are comfortable with what he or she knows. Organizations are constantly struggling with combating resistance to change, and all the while keeping individuals ideas and concerns in mind. In order to make things a little easier Lewin’s theory can be used, to make this transition to change a little easier. There is also organizational and individual resistance, and what major factors can cause resistance to change. Resistance to change can be managed, and how it does solely relies on the organization. Organizations have a lot to cope with on a daily basis, and when changes are made this impacts the company as a whole. Many things can contribute to resistance to change, and listed below are factors organizations face when changes are implemented. Organizational Resistance to Change When it comes to organizational resistance to change this has to be done very carefully. Resistance to change does not only affect just an individual it affects the organization as a whole. Some of the examples of organizational resistance are structural, threats of power, a sinking in costs, special treatments, groups, etc. The structure of the organization is one of the most important things; the structure is the stability, what makes the organization what it is. Power, if an individual or a group feels like their position is being threatened, resistance will be the first thing that happens. Power wars can hurt the memento of work that has been occurring before the changes. Upper management may be a little more resistance when they determine the costs of training; changes happen and learning all again. Special treatments could be given to certain individuals, and the newer individuals are getting tasks, the older staff used to have. An organization has to keep all these in mind when trying to transition organizational change with resistance. There are some individuals that belong to a certain group, and listening to others how the changes are not necessary, so the  individual will be a little more resistant to the changes. Individual Resistance to Change The individual’s resistance to change can be brought on by many different things. One of the challenges faced by an organization is other employees or other individuals not going along with the changes. Some examples of resistance to change can include fears of the unknown, employee relationships, routines, failure of communication, and economical conditions. Fears of the unknown can do an individual in. An individual that is resistant can make it quite difficult when changes do occur. Within an organization, relationships are built, and sometimes when changes occur individuals feel threatened, to the point of feeling their relationships with others will no longer be. Also, the employees that are in a group or working with one individual are normally friends. By moving he or she, this will mess up the routine, and its takes them out of what they are comfortable with. Employees are used to their routines, and when taken out of their comfort zone, he or she can be more resistant to change. Failure of communication can be a big problem. If employees feel there was a blind side, and nothing communicated about these changes, this can backfire. Setting up a meeting with employees can make the transition go a lot easier, and not resistant to these changes. Economical conditions are a factor, and if the employee feels that there is nothing in it for them. Then he or she can be more resistant to change. Employees want to feel that there will be some reward to compensate for the trouble he, or she will be put in to accept the changes. There are a lot of factors for an organization to consider, especially when changes are made. If done properly, an organization can have the proper reactions from employees, and the transition will be a complete success. Also, management needs to listen to any apprehensions, or fears employees may have. There are multiple methods that can be used when changes are taken place; one of the most successful is Lewin’s Theory of Change. Lewin’s Theory of Change Kurt Lewin is best known for the 3-Stage Model of Change. Lewin developed  the 3-Stage Model in the 1950’s and is still used to this day. The three stages are unfreezing, changing and refreezing. â€Å"The model represents a very simple and practical model for understanding the change process (2014).† This model is still used widely and does serve a purpose for multiple modern change models. If an organization follows the 3-Stage Model of Change, the transition of change will be more effective. â€Å"For Lewin, the process of change entails creating the perception that a change is needed, then moving toward the new, desired level of behavior and finally, solidifying that new behavior as the norm (2014).† Unfreezing The first step is unfreezing, for example if there is something frozen in one’s freezer; it needs to be taken out and thawed out. This is what occurs when changes take place. When a change needs to be implemented, the first step is unfreezing. It is common for individuals to resist change, and in order for this to be successful, the unfreezing step is implemented, and to let others be conscious of what is hindering the organization. During the unfreezing step, it is highly important communication is used to make the transition a lot smoother. Also, it is crucial for individuals to realize how important it is to be accepting to the changes and the logic and reason for why this is occurring. Once the individuals in the organization know how imperative and essential the changes the more beneficial it is to them and the company. Changing The second step is changing, for example once something is unfrozen then changes can now take place. â€Å"This changing step, also referred to as ‘transitioning’ or ‘moving,’ is marked by the implementation of the change (2014).† Now that this step is implemented new behaviors, values, attitudes, and ways of thinking are all put into practice. It will be easier for employees to embrace changes the more prepared they are. It is important there is communication, support, education of changes, and time is what is needed for changes to be successful. Change needs to be planned and carried out carefully. With proper support and mentoring the change process should run smoothly, and all involved can transition easily. Refreezing The third step is refreezing; for example, this is the process of  reinforcing the act. This step stabilizes after the change has taken place. If this step is not carried out, this can lead to employees retracting back to the way things were done before the change was implemented. It needs to be carefully planned out to ensure that retraction does not occur, and enforced that this will not happen. The changes also need to be normal and part of the culture of the organization. The success of this can be rewarding to the employees, and organization when the help of the individuals reached goals during the changing process. The leaders can also acknowledge the hard work put into reaching these goals, and embracing the changes. Conclusion Resistance to change occurs quite a bit in any organization. In order for this to be successful, there are certain steps to be taken to ensure the organization embraces the changes. Transition to changes can come easy or be a nightmare to the whole organization. Kurt Lewin’s theory of change has worked for a long time and is still used for modern change models. Changes are key to the growth of the organization, and that of their employees. Using the 3-Stage Model of Change has been a success and has worked for many years. To obtain success, the organization has to embrace the changes, and to work together, not against one another. Resistance to change is a given, it is a fear of the unknown, educating employees are key to how successful an organization will be once it has been implemented. If used correctly Lewin’s Theory of Change should work successfully for any organization. Change is not always easy for some, but if communication, mentoring, and support are all used, then the organization should have complete success. Today, tomorrow, months, and even years from now Lewin’s Theory of Change will still be working for organizations trying to prevent resistance to change. Reference Lewin’s 3-Stage Model of Change: Unfreezing, Changing, Unfreezing. (2014). Retrieved from http://www.education-portal.com/academy/lesson/lewins-three-stage-model

The Simpsons vs South Park

By contrast South Park relies on our knowledge of subjects outside the realm of elevation. South Park's humor is heavily dependent on the fact that its audience is consuming media and observing culture outside of traditional television shows. The Simpson family is, literally, a middle American family. The town in which they live, â€Å"Springfield† Is constantly shown to be In the center of the country in any of the shows maps. The family consists of Homer and Marge, he's an overweight, undereducated couch potato and she's the long suffering loving wife.Together they have three children Bart, Lisa and Maggie. The trouble-maker, straight a student and doodler respectively, just the composition of this family shows that the creators are seeking to lampoon the average American family. The stupidity of Homer and the children's antics and the ridiculous nature of the world around them are strictly for laughs. In show advertisements mock sexism and religion in American culture. With in the show, the television often reflects criticism of news and popular action movies and issues of children and violence.But for all this satire, there is not much bark to the Simpson bite. The show itself must depend on advertisement revenue. Its network, FOX, Is one of the Top 4 networks In the country. In the late ass's, the Image of Bart Simpson was synonymous with Butterfingers candy bars. There were two music Cad's released with official music videos, that would play at the end of the episodes. It's parody too point. And Its parody that many American's are well aware of already. It's as if the creators wink and nudge at the audience and say ‘You're smart and we know it.Now please, buy our products. † South Park attempts to do something beyond just simple parody of our consumption and violence. Trey Parker and Matt Stone attempt to create new meaning out what we have already viewed. The very meaning of the parody is derived from what you already know of the target of ridicule. This is what Jerkiest and Fiske refer to as intellectuality. They attempt to relate the Simpson to this dynamic but I believe this realm is where South Park is actually operating.The Simpson may use this intellectuality when playing with genre, but South Park uses it when conveying the very meaning of the parody. Even this season alone, South Park had covered the topics of social media sites Like Faceable, celebrates and sex scandals and the hypocrisies of the media concerning such events, and marijuana legalization debate. All of these topics are lampooned by critiquing the media's covered and both sides of the social and political debate on TV.You have to be critically aware to understand the finer points of South Parks humor that lies beneath the crude language and crass Jokes. The irony is that those that think Homer Simpson is a cutting edge satire of American life, are most likely a carbon copy of Homer himself. It's easy to criticize South Park on the surface, b ut those that are media literate will â€Å"get the Joke† more than its critics. The Simpson are entertaining but ultimately, too safe.

Expansion of Molson Coors Molson Canadian Premium Research Paper

Expansion of Molson Coors Molson Canadian Premium - Research Paper Example This is despite an increase in sales of a competitor. It clearly outlined how Molson Coors had lost it in matters concerning marketing and other strategies relating its sales. One of the major brands that Molson Coors has in mind to promote is the Molson Canadian, one of the three beer brands that it owns. Molson Canadian is a premium lager. One of the possible reasons as to why it is the product of choice to be targeted for expansion is its increasing popularity among beer brands worldwide. It is already a hit in its native country of production, Canada, and the company has major plans for it.   Ranking The ranking of the countries in the order of the best market to the worst is: 1. China 2. Mexico 3. Czech 4. France China There are several reasons as to why China is the best potential market for expansion of Molson Canadian premium lager. One is the popularity gain of premium drinks among the Chinese population (6% in 2010) and its promising steady progress. They distinctively pr efer drinks that have quality and have some status. Premium lager drinks fit perfectly in this description. A preference is skewed towards imported premium lager brands given the inclination of the Chinese to the Western countries culture. This is in fact a perfect opportunity for the Molson Canadian premium lager, given its origin and perfection. The Chinese market has a promising future market, both in the present and in the future. This is given its younger generation’s capability to spend more on luxury goods. The young Chinese thus hold the future market for the Molson Canadian beer brand. Mexico Mexico could have been the best option if at all it had a little glimmer in its economy growth, which is its main letdown while considering the best country for Molson Canadian Premium Lager. This in fact was the main reason as to why they had a drop of 2% of beer volumes sold in 2010. The poor economy is a threat in that the population might prioritize other basic needs due to the rising prices of beer and the overall increased inflation that read 4.4% in 2010 up from 3.6% in 2009. Generally, Mexico has a very conducive market for premium beer with the consideration that a large percentage (94%) is committed to beer among all alcoholic drinks. The age group of the consumer base is also perfect; in the range of 20 – 29 years which is also the future market of the brand. Statistics also show that beer would eventually replace soft drinks for men given the trend it had taken. Of the 3% lager imports that are consumed, 90% comprises of premium lager. This leaves no doubt that Mexico is the second best option for Molson Canadian premium beer expansion plan. Czech Anyone who didn’t have the statistics would have no doubt chosen Czech as the perfect country for this investment plan. This would have been utterly wrong because despite Czech ranking among the top five in beer consumption, most of the supported brands are local brands. This is despite the imports that it gets from Slovakia and Poland. Its recent economic shakedown and the wellness and health sensitization are also designed to increase awareness and thus a high chance of reducing its market.  Ã‚  

Cognitive-Behavioral Therapy - a Remedy for Chronic Stuttering Coursework

Cognitive-Behavioral Therapy - a Remedy for Chronic Stuttering - Coursework Example Ahmed, a 13-year old student and the focus of my case, suffers from chronic stuttering due to untreated social fear. He shows difficulty in speaking whenever he is in front of other people; particularly those whom he knows have authority over him. Hence, the objective of this reflective paper is to narrate and discuss the essential practice issues and challenges that are involved in my social work experience with Ahmed. First, the essay will explain my rationale for choosing the cognitive-behavioral theory as a model for the treatment of chronic stuttering. Second, I will narrate the challenges of social work in Saudi Arabia, particularly with regard to working with women and families. And lastly, I will reflect on my own strengths and weaknesses as a social worker based on my experience with Ahmed. In principles, in cognitive-behavioral therapies, the manner and content of patients’ speech should manifest reforms in the cognitive processing of their core problem (Bothe 2004). Stein, Baird, and Walker (1996) propose that individuals who have social anxiety and stutter would gain from cognitive-behavior therapy (CBT) sessions for social phobia. They described subjective substantiation of this in three subjects within their group who allegedly the encountered declines in avoidance, social phobia, and general disability throughout a 3-month CBT program (Stein et al. 1996). Moreover, a statement of a speech restructuring treatment course subjectively revealed the favorable outcomes of employing CBT processes along with speech restructuring therapy. Blood (1995 as cited in Onslow, Packman, Block, Menzies, O'Brien, & St. Clare 2008) merged a computer-assisted biofeedback system for easing stuttering with a relapse management course founded on the self-efficacy model of Bandura, CBT, and the relapse prevention model of Donovan and Marlatt (1980 as cited in Onslow et al. 2008). The relapse package of Blood (1995 as cited in Onslow et al. 2008) is composed of the following parts: ‘(a) problem solving, (b) cognitive restructuring/reframing, and (c) nondirective supportive counseling’ (p. 3) Four male individuals participated in the experiment, with a ‘multiple-baseline, across subjects’ (Onslow et al. 2008: 3) framework. All four subjects exhibited substantial and steady drops in stuttering throughout the trial, and these improvements were sustained at one-year follow-up. Inopportunely, the study’s design does not permit identification of the relative inputs of the psychological therapy and speech res tructuring course. No participants were given either a therapy module individually.

Reflection paper about the annishnaabe people Research - 3

Reflection about the annishnaabe people - Research Paper Example Each tribe has its own medicine wheel. The Ojibway believe that their medicine wheel offers them direction in life. In the same way, the wheel of medicine is a life-cycle that represents the natural cycles of life from delivery, to growth, to demise, and even regeneration. The wheel of medicine not only includes the Ojibway people, but also the nations of the earth. The four cycles are viewed in a clockwise manner. North is at the top, East to the right, South at the bottom, and West on the left of the viewer. Even though the wheel has neither the beginning nor the end, it is crucial to enter the wheel from the South and proceed in a clockwise direction. At the centre is the Creator and is also the Medicine Wheel itself. We begin from the East because it is where life starts and everything starts to come alive from people, vegetation, and seasons among others. The medicine wheel comprises of the following (Lawson, McDowell and Thomson 56-57): West – Sage; it cleans the air, its smoke can also be utilized to cleanse one from spirits, help one to observe, feel, and taste things effectively. Besides, the tea made from sage is beneficial for the throat. Sage can also be used to provide direction when one

Bahrain International Circuit (BIC) formula 1 PowerPoint Presentation

Bahrain International Circuit (BIC) formula 1 - PowerPoint Presentation Example To begin with, cell Phones have got many different features and purposes that have helped the society in various ways. The primary features of Cell Phones especially Smartphone include Internet application services and money transfer services (Vats Web). Most current account customers can instantly send or receive cash using their smart phones. An individual with a smart phone can accept credit card payments quickly, securely from anywhere. This feature, which is easy to set up, allows a user to key transactions and adds a credit card swiper to take advantage of low rates. Smartphone allows use of master account by linking many accounts to create an enterprise level solution. These features make it easier to do business from any corner of the world. Customers with Smartphone can now scan in their checks deposit from anywhere. The issue of mailing checks or making queues at the ATM is long overdue to Smartphone users using the Mobile PC deposit app. In addition, cell Phones have numerous internet application features that have to a great extent benefited their users. Smartphone uses web browsers of very high quality that can be used to browse internet with ease compared to other standard phones (Vats Web). The Smartphone can be connected to the laptops to access the internet and some Smartphones have expandable memories and powerful processors that help in storing large media data and can be used to connect to stream media from internet media providers. Smartphone, by using app such as Open Garden allows users to share mobile web access by forming a mesh network by connecting it to laptops. Interestingly, a Smartphone user can participate in teleconferencing by using noise cancelling handset to reduce noise and using the Smartphone timer to manage the teleconferencing duration. Moreover, the big memory in the Smartphone and powerful processors allow users to download songs games and videos anytime (Vats Web). Some Cell Phones enable live streaming

There is an ongoing debate on the use of capital punishment. Discuss Essay - 1

There is an ongoing debate on the use of capital punishment. Discuss the social, moral and historical aspects of this controversial topic - Essay Example religious leaders, and foreign press make quite a spectacle of how the Throughout the world legal systems regularly sentences people to die for the crimes they have committed. As such, many nations around the globe view the death penalty as something of a novelty (Debrevnik, 2004). From a purely economic standpoint, capital punishment is an extraordinarily expensive form of punishment. As compared with life in prison, the average cost of execution is approximately the same cost to keep a prisoner housed and fed for over 100 years (Petersen & Lynch, 2012). Currently, the average cost of execution in California exceeds 4 million dollars per criminal executed. Comparatively, the average cost to keep a prisoner housed and fed as well as ensuring proper health care and medicine usually does not exceed $35,000 per year (Semeshenko et al, 2012). At such an exorbitantly high expense, it is clear that choosing capital punishment on the grounds that killing the criminal will somehow save the state money over time is entirely illogical. As such, the argument for execution does not hinge on economic savings; instead, it hinges upon the Judeo-Christian belief of â€Å"an eye for an eye and a tooth for a tooth†. In this way, the major supporters of the death penalty believe that certain crimes are so heinous that rehabilitation is not possible. As such, one’s life is forfeit for certain crimes if convicted. This further raises the tangential issue of the purpose of prison; whether it is it to rehabilitate or to punish. According to death penalty activists, prison’s primary objective is to punish with rehabilitation being a very distant second. A secondary issue with the death penalty in its current form is that they death penalty has been proven not to be a significant deterrent against the crimes it punishes. It is obvious that murder rates throughout the world are comparably higher than almost any other nation that currently does not have the death penalty as

Starting an analytical unit Research Paper Example | Topics and Well Written Essays - 2500 words

Starting an analytical unit - Research Paper Example Thus, it is imperative that police and military intelligence operation should be adequately equipped for effective information gathering; of substantive analysis or interpretation of crimes for operatives to confidently and efficiently address it; and to prevent cycle of felonies so that lives and properties, whether publicly or privately owned, are amply protected. Mott (2006) believed that substantive amounts of actionable intelligence must be done to ensure that the police and military institutions could preserve its credibility as peoples’ agents for peace and security. Theoretical Framework This is a qualitative study that will explicate the necessity, significance and consequence of organizing an Analytic Unit within the police ranks tasked to analyze, interpret and validate gathered information in order to provide criminal intelligence and to be able to conduct substantive and critical review of information to strengthen its capabilities in triangulating crimes in relat ion to the dispensation of criminal justice. The researcher will therefore explore the significance of organizing an Analytic Unit that will employ significant approaches for  criminal investigation  and explicate that this is a significant body that will help contribute to increase crime rate resolution or reduction. This will also elucidate that crime resolution require intelligence or analytic unit apart from simple administrative or operative procedures (Greenwood, Chaiken, Petersilia, Prusoff, Castro, Kellen and Wildhorn, 1975). The subject of this proposal will be explored using the theories of Human Resource Management in the hiring and organizing of a criminal investigation and Analytic Unit within the police military institution of XXXXXX country in accordance to its national policy for security. This will be substantially detailed with Transformational Leadership and Theories of Motivation that is goal and outcome-oriented. As such, theories will be able to explicate t he mission, roles and objectives of this Analytic Unit. Statement of the Problem There is lack of organized criminal investigation and analytic unit that will interpret gathered information for criminal intelligence and an able body who can adequately interpret events and crimes with accuracy and clarity for effective reduction of crime rates. Both military and police forces have intelligence units except that there is eroding confidence to organized analytic unit because recently, authorities tend to rely on operative measures to quell crimes. Purpose of the Study The purpose of this study is to explicate the dire necessity of organizing an Analytic Unit within police military force; appreciate its contribution for efficacy and effectiveness in crime prevention and to increase the rate of crime resolution; and, provide a process on how Analytic Unit be organized in accordance to national laws on security and crime prevention. The research will also specifically (a) describe the sta te of criminal investigation of XXXXX place; (b) assess and explicate the contribution of police investigation and crime analysis in relation to the completion of criminal justice goals; (c) to reassert the significant role of police crime investigation and analytic unit in enhancing crime prevention and resolution; and (d) explicate the procedural mechanism on how this Analytic Unit will be organized in accordance to national policies of state security. Review of the Literature Managing security

Cyber Stalking Research Paper Example | Topics and Well Written Essays - 1250 words

Cyber Stalking - Research Paper Example The trends in cyber-stalking based on 2008 figures also indicate that most of the cases have been carried out in Social Networking sites like Facebook and MySpace and also in Craigslist (Hitchcock, 2009). The trends also indicate an increase in victims aged 18 to 30 and those who are 41 years old and above with most victims being Caucasian, and the rest being Hispanic, Afro-American, Asian, and Native Americans (Hitchcock, 2009). There was also an increase detected in the cases where victims knew their harassers, and this mostly involved ex-spouses or ex-girl/boyfriends (Hitchcock, 2009). Most of the states which registered with the most incidents of cyber-stalking include California and New York with harassers mostly using emails, message boards, instant messaging, phones, texting, blogs, LiveJournal, Friendster, online games, and YouTube as media in harassing their victims (Hitchcock, 2009). With the difficulty of apprehending these criminals, many of these victims are often killed and are physically and psychologically intimidated by their harassers. Based on the above scenario, this paper shall now present the current literature on cyber-stalking. It shall focus on the manner of perpetuation, the difficulties encountered in managing this crime, and the remedies which have been implemented in order to apprehend harassers. A paper by Ogilvie (2001) discusses that cyberstalking is a crime which is similar to the usual forms of stalking in the sense that it uses behavior which causes fear and apprehension on a victim. However, because of new electronic technologies, the traditional methods of stalking have been transformed through the application of other mediums such as emails and the Internet (Ogilvie, 2001). Even without empirical research assessing the incidence and prevalence of cyberstalking, many experts and analysts believe that cyberstalking is actually more common than the traditional form of

Analog Circuit Computer Aided Design (CAD) Essay

Analog Circuit Computer Aided Design (CAD) - Essay Example This section deals with the existing literatures related to analog circuit optimization. It outlines a summary of all the resource materials, authorial credentials, content credibility, source credibility, text credibility- Fluid integration of the source evaluation. A true literature review gives the proper sense of works that technology has achieved till date into that specified topic which helps one researcher to bring down his own research problem. Han Young et al. (1990) developed an analog silicon compilation system for CMOS op amps (OPASYN). The synthesis starts from a certain specification. From its database, program selects op amp topology that suits most with the given specification. Using parametric optimization the circuit then determines optimal value for its parameters. It also produces Design-Rule-Correct compact layout of the optimized op amp. Yang et al. (1995) proposed a Simulated Annealing (SA) algorithm for topology selection and sizing. In analog cells, topology choice and sizing simultaneously is efficient than normal two step mode synthesis. Basic problem with that approach is that super circuits must be worked out for each sort of analog cells. Chen et al. (2000) placed an iterative optimization idea for improving delay in digital circuit. Instead of only adjusting that gate sizes to reduce delay, they adjusted wire loads of the gates by repositioning them using geometric program. It gave better result in deep sub-micron design where the effect of interconnect delays dominates Mandal P and Visvanathan V (2001) devised an efficient technique for sizing of op amp by sequential convex optimization problem. This method then prototyped in MATLAB to apply into CMOS two stage op amp.

Benefits Of Family-Friendly Policies Essay Example for Free

Benefits Of Family-Friendly Policies Essay The past few decades, families in Hong Kong faced in undergone major changes, intense pace of life and hard work always affected families’ features. How to balance family life and work have become a social policy, in order to establish a family-friendly community, have implemented various measures to help employees balance their work and family lives, promote family relationship. In this essay, first I will explain these policies how to help with all aspects of employee, and then analysis of these measures on the employment benefit. Finally, pointed out that Hong Kong Government and the enterprises on how to implement these policies. Family-friendly employment may implement different policies to meet the needs of employees. Including the introduction of given family leave benefits, such as marriage leave, paternity leave, parental leave, compassionate leave, special casual leave and special long leave, etc (GovHK, n.d.). This measure will be through the height of the working environment and working arrangements to facilitate employees in taking care of family needs, such as the five-day working week, flexible work time and family-based work, and so on. The other hand will provide support to families, including child care services, counselling services, child custody etc. A Research Report prepared by the Department of Applied Social Sciences of The Hong Kong Polytechnic University is named â€Å"Family-Friendly Workplace† noted that Most respondents agreed or strongly agreed with implementing â€Å"family-friendly† policies. (Poly U, 2002) Family-friendly policies can also bring much benefits to company. In a supportive working environment, staffs will feel they are valued and employer will gain the benefit. Firstly, employer can reduce staff turnover and retain potential employee. On the other hand, many people were convinced that employees working flexible hours were more productive than those working traditional hours. This measure in addition to motivate employees, increase productivity, but also improved reputation and corporate image, therefore there are many large enterprises are involved in the implementation of these measures. In view of this, government and enterprises were organized a variety of measures and activities promoting family-friendly policies. The booklet prepared by the Labour Departments album â€Å"Good people management Family-Friendly Employment Practices† (labour.gov.hk, n.d.). Through a variety of good measures taken by the employer, may learn to provide for all instances. Research on Family-friendly Employment Policies and Practices in Hong Kong from The Equal Opportunities Commission (EOC) and the Womens Commission (WoC) (EOC 2006). They hope that through this survey, a better understanding in Hong Kong, companies or institutions can help employees balance their work and family roles provides programme needs. A Family-Friendly Employers Award Scheme 2011 was organised by the Family Council. The award scheme aims to give recognition to employers who attach importance to the spirit of family-friendliness (gov.hk, 2011). Through these activities, to undertake a study, to understand the profile of Hong Kong families, and building partnerships with Government, business and professional sectors, actively promote the industry cares family In this essay, I Have attempted to present suggest to implementation of family-friendly policies on families, or employers both have many favorable factors, together with the Hong Kong Government and the enterprises efforts, this measure would allow employers and employees there will be a win-win situation.

Preventing Vomiting in Children Undergoing Tonsillectomy

Preventing Vomiting in Children Undergoing Tonsillectomy Efficacy of Preoperative Administration of Metoclopramide and Dexamethasone in Preventing Vomiting in Children Undergoing Tonsillectomy Shatha Abutineh Ph., Ola Samawi Ph., Lana Mattar Ph., Dr. Osama Al-Elwan, Dr. Basem Al-Kousheh Abstract Objective: To carry out a comparative study between metoclopramide and dexamethasone to find out its effect by the way of preoperative administration on the rate of postoperative emesis in children who undergoing tonsillectomy. Patients and Methods: Ninety patients between the age of 3-14 years who planned for tonsillectomy were enrolled in our study. Patients were randomly divided into three main groups: Group I: In which children received Dexamethasone injection with a dose of 0.15 mg/kg IV (n = 30). Group II: In which children received Metoclopramide injection with a dose of 0.15 mg/kg IV (n = 30). Group III: In which children received 4 ml saline (n = 30). All episodes of Postoperative vomiting were recorded Results: There were no significant differences between these three main groups of patients regarding the age, sex, weight, type of surgery, duration of surgery and duration of anesthesia. The incidence of vomiting throughout the initial four hours (0-4 hours) was not wasnt considerably different between the three groups, three patients (10%) in the dexamethasone group compared with 3 patients (10%) in the metoclopramide group and 4 patients (13%) in the saline group (P < 0.05). The incidence of vomiting during (4-24 hours) was more frequent in the saline group, 8 patients (27%) developed vomiting (P < 0.001). Only three (10%) patients in the metoclopramide group vomited during this period compared with 6 patients (20%) in the dexamethasone group Conclusion: Metoclopramide found to be more effective than dexamethasone in preventing vomiting in children undergoing tonsillectomy. Key words: Dexamethasone, Metoclopramide, Tonsillectomy. Introduction Tonsillectomy is considered one of the foremost performed surgical procedures in pediatric age group with a reported rate of postoperative vomiting ranging between 40%-73% (1-3).The rate of postoperative emesis is found to be higher in pediatric patients than in adults who undergo tonsillectomy (4). Patients often perceive Postoperative nausea and vomiting as one of the foremost bothering side effects of anesthesia and many believe about it as distressing as the pain related to the operation (5). Postoperative nausea and vomiting can contribute to the event of medical complications (6,7), and patients with Postoperative nausea and vomiting consume a lot of resources and need extra health care skilled time compared with patients in whom these complications square measure avoided. Metoclopramide is often used as prophylactic medicine in these patients to prevent vomiting. However, its use is restricted by low efficiency and the chance and risk of unwanted adverse effects, such as extrapyramidal symptoms (8). Dexamethasone is considered to be a steroid of low price, with low rate of adverse effects, prolonged anti vomiting effect in cancer patients, and highly effective in reducing the rate of postoperative vomiting in kids who undergo tonsillectomy (8). However, their actual mechanism in preventing nausea or vomiting continues to be unknown. The aim of our study is to carry out a comparative study between metoclopramide and dexamethasone to find out its effect by the way of preoperative administration on the rate of postoperative emesis in children who undergoing tonsillectomy. Material and Methods Ninety patients of both genders, aged 3-14 years who planned for tonsillectomy were enrolled in the study. The exclusion criteria were, all Children who received steroids, antiemetic and antihistamine drugs twenty four hours prior to surgery. Patients were randomly divided into three main groups: Group I: In which children received Dexamethasone injection with a dose of 0.15 mg/kg IV (n = 30). Group II: In which children received Metoclopramide injection with a dose of 0.15 mg/kg IV (n = 30). Group III: In which children received 4 ml saline (n = 30). The drugs were administered i.v immediately before induction of anesthesia. Patients were instructed to fast from midnight and without giving them any premedication. All the operations were performed by one surgeon using the cold dissection method. The bleeding was controlled by cauterization using bipolar diathermy. All patients were transferred after surgery to the recovery room first before they transferred to the ward. After being transferred to the floor, a soft food was given to all patients throughout their hospital stay. In addition to that, all patients had given a maintenance intra venous fluid until adequate oral intake was achieved. All attacks of Postoperative vomiting were reported by nurses who do not know about the study group during the first 4 hours and 4-24 hours after the end of general anesthesia. We defined Vomiting as expulsion of the contents of stomach through the mouth; and complete response was defined as absence of Postoperative vomiting without a need for antiemetic. Antiemetic was given when there are 2 or more attacks of Postoperative vomiting in the first 24 hours after general anesthesia. Results: 90 patients (30 per group) were included in the study. There were no significant differences between these three main groups of patients regarding the age, sex, weight, type of surgery, duration of surgery and duration of anesthesia. (Table 1). Table 1: Demographic characteristics of patients in their respective group. Characteristics Group I (n = 30) Group II (n = 30) Group III (n = 30) Age (yr) 4.9 Â ± 3.1 4.8 Â ± 3.2 4.6 Â ± 3.2 Weight (kg) 19.7 Â ± 5.7 20.6 Â ± 5.5 20.1 Â ± 5.3 Sex (male/female) 19/11 20/10 18/12 Type of surgery Tonsillectomy -Adenotonsillectomy 8 22 6 24 6 24 Duration of surgery (min) 17.8 Â ± 3.7 16.6 Â ± 4.2 18.1 Â ± 3.5 Duration of anesthesia (min) 35.1 Â ± 6.3 36.2 Â ± 5.3 36.2 Â ± 6.1 No significant difference were found between these three groups in regard to the incidence of post operative vomiting in first 4 hours (0-4 hours), three patients (10%) in the dexamethasone group compared with 3 patients (10%) in the metoclopramide group and 4 patients (13%) in the saline group (P < 0.05). The incidence of vomiting during (4-24 hours) was more frequent in the saline group, 8 patients (27%) developed vomiting (P < 0.001). Only three (10%) patients in the metoclopramide group vomited during this period compared with 6 patients (20%) in the dexamethasone group. Thus Emesis-free within the first 24 hours was achieved significantly more often in patients who had received metoclopramide than in those who had received dexamethasone or placebo (saline). Discussion Complications of tonsillectomy in children are not uncommon and include pain which may result in poor oral intake, dehydration, vomiting, infection, fever and bleeding. Tonsillectomy using bipolar method has been used because of the advantage that it decreases the time of operation and it thus reduce the risk of immediate postoperative bleeding (9). However, bipolar dissection method may result in more postoperative pain (9). The mechanism of action of dexamethasone as an antiemetic is by antagonizing the prostaglandin, inhibit release of tryptophan and endorphins (10-13). These therapeutic effects of dexamethasone leaded to common use of it in children undergoing tonsillectomy. Many medications have been used in order to prevent post operative vomiting (14). The ideal drug to be used should have a good efficacy, little adverse effects and cheap (14,15) . The action of metoclopramide is mainly facilitating the release of acetylcholine. This action may be mediated by many different mechanisms. The antiemetic and nausea inhibitory effects of metoclopramide are related to its central dopaminergic effects (8). Metoclopramide in high doses was found to be very effective in decreasing chemotherapy-induced vomiting. In very low doses it frequently used to treat nausea and vomiting (8). The aim of using these low doses is to decrease central pyramidal and sedative effects which are found to be more common in children than adults. The efficacy of lower doses of metoclopramide in preventing post operative nausea and vomiting is very variable (8). Because of the short half-life of metoclopramide, it is unlikely to produce any antiemetic effect in the recovery period if administered during induction of anesthesia (8,16). Different reports have studied the benefit of administration of 10 mg metoclopramide in adult patients (17). Several studies regarding the effect of a single preoperative I.V dose of steroid on the morbidity of tonsillectomy has been reported different results (18,19). Many reports have found that preoperative administration of a single dose of I.V steroid have reduced the postoperative pain, emesis with an earlier return to normal oral intake feeding (20-22).On other hand another different studies have found no significant differences (23). However, in our study only three (10%) patients in the metoclopramide group vomited during 4-24 hour period compared with 6 patients (20%) in the dexamethasone group and 8 patients (27%) in the saline group. On the other hand, there was no significant difference between the three groups in regard to the incidence of vomiting during the first four hours. Conclusion Metoclopramide found to be more effective than dexamethasone in preventing vomiting in children undergoing tonsillectomy. References 1. Litman RS, Wu CL, et al. Ondansetron reduces vomiting after tonsillectomy in children. Anesth Analg. 1994 Mar;78(3):478-81 2. Furst SR, et al. Prophylactic antiemetic treatment with ondansetron in children undergoing tonsillectomy. Anesthesiology, 81 (1994), pp. 799-803 3. Ferrari LR, et al. Metoclopramide reduces the incidence of vomiting after tonsillectomy in children. Anesth Analg, 75 (1992), pp. 351-354 4. Rose JB, et al. Postoperative Nausea and Vomiting in Pediatric Patients. British Journal of Anaesthesia1999;83:104 -117. 5. Ledesma MJS, et al. A comparison of three antiemetic combinations for the prevention of postoperative nausea and vomiting. Anesth Analg. 2002 Dec;95(6):1590-5. 6. Celiker V, et al. Minimum effective dose of dexamethasone for preventing nausia and vomiting after adenotonsillectomy. J Ankra medical school 2003; 25(1):21-25. 7. Schumann R, et al. Massive subcutaneous emphysema and sudden airway compromise after postoperative vomiting. Anesth Analg 1999; 89: 796-797. 8. Olutoye O, et al. Management of postoperative vomiting in pediatric patients. Int Anesthesiol Clin 2003;41:99-117. 9. Weimert TA, et al. Electro dissection tonsillectomy. Arch Otolaryngology Head Neck Surgery 1990; 116:186-8. 10. Rich W, et al. Methylprednisolone as an antiemetic during cancer chemotherapy: a pilot study. Gynecol Oncol. 1980;9:193-198 11. Harris AL. Cytotoxic-therapy-induced vomiting is mediated via enkephalin pathways. Lancet 1982;1:714-6. 12. Young SN. Mechanism of decline in rat brain 5-hydroxytryptamine after induction of liver tryptophan pyrrolase by hydrocortisone: roles of tryptophan catabolism and kynurenine synthesis. British Journal Pharmacology. 1981 Nov;74(3):695-700 13. Sagar S. The current role of antiemetic drugs in oncology: a recent revolution in patient symptom control. Cancer Treatement Revion 1991;18:95-135. 14. Apfel CC, et al. How to study postoperative nausea and vomiting. Acta Anaesthesiol Scandaneivia, 2002; 46:921-928. 15. Watcha MF Management of postoperative vomiting in pediatric patients. Current Opinion Anaesthesia, 2003; 16:575-583. 16. Scuderi PE. Pharmacology of antiemetics. Int Anesthesiol Clin, 2003; 41:41-66. 17. Gan TJ, Meyer T, Apfel CC et al Consensus guidelines for managing postoperative nausea and vomiting. Anesthesia Analgesia, 2003; 97:62-71. 18. Heatley DG. Perioperative intravenous steroid treatment and tonsillectomy. Archives of Otolaryngology Head Neck Surgery. 2001; 127:1007-1008. 19. Shott SR. Tonsillectomy and postoperative vomiting: do steroids really work? Archives of Otolaryngology Head Neck Surgery. 2001; 127:1009-1010. 20. Vosdoganis F et al (1999). The effect of single dose IV dexamethasone in tonsillectomy in children. Anaesthesia and Intensive Care 27 489-492 21. Catlin FI, et al. The effect of steroid therapy on recovery from tonsillectomy in children. Archives of Otolaryngoogyl Head Neck Surgery. 1991;117(6):649-52. 22. Volk MS, et al. The effects of pre operative steroids on tonsillectomy patients. Otolaryngology Head Neck Surgery. 1993; 109:26-30. 23. Ohlms LA, et al. Use of intra operative steroids in pediatric tonsillectomy. Arch Otolaryngology Head Neck Surgery. 1995; 121:737-742.

The Marketing Strategy Of Vietnam

The Marketing Strategy Of Vietnam Tourism industry worldwide is one of the largest sectors which have greater contribution in the growth of economy. It is obvious that tourist from one continent travel to other continents. Southeast Asian countries have become popular destination for European tourists and the government in each respective country from Southeast Asia putting significant efforts to attract the tourists across the world. However due to economic recession there was a record downfall of tourists from Europe in the region. In this view this assignment report discusses the marketing strategy of Vietnam to attract customers from European countries including the market, segmentation, targeting and positioning strategy (Akaah and Korgaonkar, 1988). 2. Target Country of Tourist Destination: The number of tourists from Italy has seen a significant downfall to visit Vietnam in the tourism statistics during the past four months however the total in flow of the tourists in the country has been increase by 103% as per the tourism statistics issued by Vietnam tourism government. Among other European countries the flow of tourists from Italy was equal and in last four months this figure has been decreasing continuously (Berthon, Lane, Pittand Watson, 1998). According to the tourism government in Vietnam, the tourist flow from Italy was 11,243 in December 2009 which has been reduced to 5796. There is great potential of tourist in Italy since during Easter most of the population in Italy go for outbound vacations and Southeast Asian countries they found attractive place to visit due to heritage, culture and monuments. Based on these observations I have chosen Italy as a target market to attract tourist from Italy. (Source: http://www.vietnamtourism.gov.vn/) 3. Resorts on Facilities and Services: Windsor Plaza Hotel is one of the preferred choices for tourists to get accommodation as the hotel has branches across the country. The hotel is located at heart of the capital city of Vietnam Ho Chi Minch City which is situated in the mid way of historic china town district and business district. The hotel provides world class five star services with a combination of luxury and hospitality services. Windsor plaza provides superior hospitality services to both the business travelers and leisure travelers (Bocij, Chaffey, Greasley, and Hickie, 1999). There are the set up of professional services offered by Windsor plaza where the travelers can make the choices among shopping, entertainment, meeting and dining facilities. In addition to this the tourists can have the great experience of perfect gifts, boutique, shopping and discotheque which has been built with the inspired theme of American style discos. The luxurious service described above has become the unique choices and needs of travelers from Italy and these are the USP of hotel to attract tourist across the world countries (Agrawal, Arjona and Lemmens, 2001). Tourists from Italy travel outbound to get relax from work, entertainment and enjoyment. Therefore in this view they always seek for the place where they can have the experience of all luxuries, sources of entertainment and facilities under one roof. Windsor plaza provides the accurate services as per the need of European tourists. In addition to this the hotel provides multi-cuisine food with the specialization of each European country, so that the tourists from Europe should not miss their choice of food. Another advantage provided by Windsor Plaza is the low rates than the other hotels. The hotel offers best possible low rates where the customers can negotiate and much cheaper than the booking rates directly. All the rates are finalized after consent of the customer and no hidden charges applied into the service hotels. Along with the low rate ben efit, the hotel provides first hand information that meets the expectation of the tourists (Business Wire, 2002). 4. Marketing Strategy: In order to attract the tourists from Italy, the country requires robust marketing plan which should cover every aspect of market strategies to target the tourists. This section provides the segmentation, targeting and positioning analysis for Vietnam . 4.1 Target Market: Target country in Europe will be Italy as it is the most preferred destination for Vietnam where a significant share of tourists flow exists among other destinations. The major destinations from European countries include France, UK, Germany, Italy and Spain where the majority of tourists visit the Southeast Asian countries specifically for leisure purpose. Each of these countries have equal tourists flow however it has been assessed that due to economic recession tourists visit from Italy has been reduced tan the previous year visits (Cohen, 2002). Therefore it should be essential for Vietnam to develop a strategy to capture the lost share of tourist from Italy. Most of the population in Italy usually goes for outbound travel in vacation time such as Easter, Christmas and summer holidays. Southeast Asian region is the preferred destinations for these tourists (Festervand, Snyder and Tsalikis, 1986). 4.2 Segmentation: Before targeting the tourist it is essential to segment them based in their demographics, psychographic, behavioral and geographic factors. Below is given the segmentation analysis for tourists in Italy. 4.2.1 Demographic Segmentation: The demographic segmentation refers to the gender, age, income level and education level of the target segment based on which a marketer defines the profile of its target customer. The target profile of tourist will be population with age more than 18 years who are graduates with monthly income more than Euro 3,500 and good equal proportion of male and female (Hoffman and Novak, 1996). 4.2.2 Geographic Segmentation: Geographic segmentation is based on the location of the target segment where is resides. The target location will be major cities in Italy since majority of population in Italy resides in urban areas and reach of the communication channel is higher among the urban areas. Apart from this the target customers identified at the outskirts of urban areas since a good proportion of population also resides in such areas due to low cost of index (Jasper and Ouellete, 1994). 4.2.3 Behavioral Segmentation: Behavioral segmentation is based on the consumer behavior, culture, values and beliefs. Consumers in Italy are reserved in nature and very price sensitive. They have the cultural values to spread happiness with enjoyment and entertainment. The purpose behind leisure traveling is to enjoy the vacations without any stress and with full of comfort. Tourism government in Vietnam is making efforts to fulfill the basic tourism needs of the tourists (Kehoe, Pitkow, Sutton, Aggarwal and Rogers, 1998). The core focus of the government is emphasizing on developing and renovating the tourist sites in the country with old heritage monuments and all facilities with latest technology in the hospitality sector. Beaches in Vietnam are very popular. In this way the marketer will target the tourists in Italy who are seeking place for their comfort and likely to enjoy the beaches (Machlis, 1998). 4.2.4 Psychographic Segmentation: Psychographic segmentation is based on the lifestyle, mind set and thinking of the consumers for availing the particular product and services. Marketer will target tourist in Italy who visit the tourists destination for reliving from the stress from their busy life. In addition to this the mind set of the tourist towards leisure purpose to pass the vacation with full of enjoyment and luxury. They feel that visiting tourists place will provide the experience of new learning and entertainment (Oberndorf, 1999). 4.3 Targeting: The target profile of the tourist will be divided into two segments such as those tourists who have already visited Vietnam and those who will visit Vietnam first time. The aim of targeting first segment of tourist will be the add on benefit to the marketer as it will be easy to capture this segment and require less efforts to attract the tourists again to visit Vietnam (Millman, 1998). Moreover they are potential customer as they are well aware about the tourist place in Vietnam which enables to plan their visit easily. On the other hand aim of targeting the fresh tourists is to increase the market share and provide the expedience of this segment with enjoyable life and comfort by the attraction of tourism in Vietnam. The profile of target customer will be population of age 18 to 25 years, 26 to 35 years and 35 to 55 years who are likely to enjoy their vacations in comfortable place. Various holiday packages will be promoted among the target segment to promote the tourism in Vietnam . The core target segment will be consumers of age group 26 to 35 since they are the decision makers in the households and level of income and spending power is higher of this segment (Lewis, 2000). 4.4 Positioning Strategy: The positioning strategy includes the advertising and communication to the target segment. A marketer must choose the advertising and communication channel with high reach among the target segment. Online advertising is the optimal method of promoting the tourism in Vietnam. A marketer can select the social networking popular in Italy to advertise the tourism in Vietnam (Quelch and Harding, 2009). The marketer can also select the email marketing, web blogs and RSS feeds to promote the tourism among Italian tourists. Under the promotion strategy the Windsor can offer family package or group package by highlighting the major facilities, services and popular destinations in Vietnam (Oliver, 1999). The marketer at Windsor can also select some choice of discount package with visual presentation of popular tourist sites to attract the customers. In addition to this a differential and low cost strategy will work to promote the tourism in Vietnam. Apart form this; the Tourism government in V ietnam should upgrade the website by installing the virtual tour of popular tourist destinations so that the tourists can have the view of tourists places and tourism in Vietnam virtually. Events should be promoted on the website in order to attract the tourists. The promotional activity will be implemented by engaging the local travel agents and travel companies in Italy (Porter, 2000). 5. Marketing Mix: Marketing mix is the critical factor which enables the marketer to deploy the marketing strategy in optimal way and also provides the growth and expansion of an organization. Until the sound marketing mix is developed a company can have several challenges in the market place to promote its products and services. In this way the seven Ps of marketing mix of Windsor Plaza are defined below (Shankar, Rangaswamy and Pusateri, 1999). 5.1 Product (Services): In case of hotel the product will be services which are intangible in nature. Therefore based on the service offerings the Hotel can forecast its sales to be generated and the margins of the Hotel will be estimated in the coming years (Reda, 2000). Windsor can offer varieties in its hospitality services such as house saloon service, multi cuisine food specifically all verities of European cuisine. In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies based on the revenue generated and recommending the tourist about the hotel (Van den Poel and Leunis, 1999). The services will be included all the modern facilities so that the tourists get fascinated hotel services. at the same time the hotel will realize where there service are lacking and using this opportun ity the marketer can boost up their sales (Riedman, 1999). 5.2 Place: Place has of its primary importance in marketing mix, the marketing and sales manager should understand the appropriate market in Italy to promote the hotel service along with the tourism in Vietnam. Before implementing the marketing plan the marketing manager should study about the general demographics about Italy for example moot of population in Italy resides in metro areas and tourists came from the outskirts of the metro cities and urban areas. In the internet era, most of tourists in Italy do not visit the travel agencies and book their tourist plan online. Therefore the service will marketed through major internet portal (Woolley, 1998). Apart from this the metro city malls will be targeted first to promote the tourism. 5.3 Promotion: As already discussed, the hotel will use the differentiation and low cost strategy to develop the competitive advantage under the promotion strategy. Online marketing channel will be used to promote the hotel service and tourism. Some of the communication channel includes, social networking sites, website, email marketing, RSS feed and Blog. Advertising will be utilized through various websites which are most often visited by the tourists in Italy (Warner, 2000). In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies (Warner, 2000). 5.4 Price: Under the promotional strategy the hotel will use the low cost strategy in which the hotel will offer discount and best possible low price for its services in the industry. Since the tourists in Italy are more prices sensitive and it should have the worth as per the offerings. Pricing will be offered by covering the all the hotels expenses and kept the margin at lower side. The hotel can therefore make the volume based profits and utilize it in the long term (Wingfield, 2001). 6. Extended Ps: The extended Ps of marketing will be used to reinforcing the positioning strategy of the hotel as described below (Ansoff, 1957). 6.1 Process: In service industry process is the key marketing mix since the customer feels happy if they find the service process is easy and services of the company can be accessible in the easiest possible manner. The marketer will pace self made process in the hotel with signage to get the access of each service easily. In addition to this the hotel will use intercom facility to by just dialing one number and the hotel staff will provide the instant service within maximum of 10 minutes. It will be highlighted in during the hotel promotion (Baker, 1998). The hotel will provide the below services for its tourists: Executive lounge Business center Meeting facilities Recreational facilities Kids playroom Tour desk Airport pick-up service: USD18/way/4seats and vehicles for rent Outside swimming pool Multi-lingual guest service staff Laundry and dry-leaning service Modern elevator and baggage storage Souvenir/Gift shop and ATM in hotel Doctor/Nurse on call Foreign currency exchange Travel tour arrangement Business Center with ADSL Internet and Email Beauty salon and beauty treatment center Gymnasium and fitness center Massage, Spa, Sauna, Steam-bath and Jacuzzi Shopping center, Games and Casino room Ngan Dinh Restaurant Cafà © Centra America Discotheque An Dong shopping plaza (Source: http://www.vietnam-hotels.net/hotels/Windsor-Plaza-Hotel) 6.2 People: The hotel will employ best of industry experience in order to provide highly acclaimed services to the tourist. People are the first face in the service industry and they are like the tangible asset of the company. In hospitality business, people are only the evidence where the customer feels the experience of services. Hence the hotel will employ the hotel management professionals with minimum 3 years of experience of the industry to provide betters service to the tourist (Agrawal, Arjona and Lemmens, 2001). 6.3 Physical Evidence: Physical evidence includes the proper display of the services which are visible during the hotel visit. In this way the hotel will use the signage merchandizing where the each facility will be marked with proper sign. The interior of the hotel will be designed by the architect and interior designer. During the positioning, a virtual tour of hotel will be created and displayed on the communication channel such as websites and internet portal (Berthon, Lane, Pitt and Watson, 1998). 7. Budgetary Requirement: Since the Windsor plaza is already an established chain in Vietnam, therefore the hotel requires the renovation in its hotel and promotion expenses. Since the hotel will use the digital marketing concept to promote the service and incentive commission to be provided to the travel agents and companies. Hence the forecasted budget is provided in the below table for the period of six months: Month Estimated Expenses 1st month USD 55,000 2nd month USD 40,000 3rd month USD 25,000 4th month USD 25,000 5th month USD 15,000 6th month USD 7,000 The progress will be monitored through weekly sales sheet in which the company will make the comparison of actual revenue generated with the target revenue and based on the figures the target for subsequent months will be assigned to each sales manager (Festervand, Snyder and Tsalikis, 1986). In addition to this the company will prepare expense ratio chart every month to monitor the cost over revenue generated. Apart from this the number of visits on the web portal and networking sites will be recorded to monitor the progress of advertising and promotion. The marketer can also check the user review to monitor the impact of its marketing campaign (Cohen, 2002). 8. Recommendation: In order to gain the long term advantage and global marketing benefits the marketing manager should perform different marketing activities which will enable the hotel to gain the competitive advantage for minimum of five year period. Year 1 Year 2 Year 3 Year 4 Year 5 Focus in Marketing Campaign Flexibility of Rates Online Considering the Channel Management Products Investment in the Website Optimization of Website E-mail marketing Protection of Online branding Monitoring the Users Review Online and Accordingly devise the marketing strategy Offering a analytical package Responding to the market condition Lewis (2000) suggested that the company should optimize those key steps which enable to understand its advertising and promotion. Since Windsor Plaza will use digital marketing therefore user review will provide the necessary information to the marketing manager to understand what the hotel can best offer to the tourists. Apart from the protection of online branding is essential as it will enable the marketer to protect other websites to advertise companys image in the negative way such as low rate hotel.

Gap Exploitation Essay -- essays research papers

Gap Inc. was founded in 1969 by Donald and Doris Fisher in San Francisco, California, with a single store and a handful of employees. Today, they’re one of the world's largest specialty retailers with three of the most recognized and respected brands in the apparel industry - Gap, Banana Republic and Old Navy. Gap Inc. has more than 153,000 employees supporting over 4,200 stores in more than 3,100 locations in the United States, United Kingdom, Canada, France, Japan and Germany. Their 2004 Sales were well over $15 billion, bringing in a net income of $1.03 billion, a 115.7% income growth from previous year. Gap Inc contracts factories in 64 Countries, allegedly also making clothes within the US . And by â€Å"Made in the USA,† they mean, â€Å"Made in the indigenous countries that, out of desperation, joined the United States in hopes of gaining more stable government regulations, yet remain excluded from basic employment rights and minimum wage laws.† The â€Å"guest workers† from countries like Saipan, who joined the United States in 1975 to be citizens of the â€Å"land of the free,â€Å" commit themselves to conditions that are simply shameful to basic human rights. Once committed, workers who toil for 12 hours daily behind barbed-wire fences, eat infested food, sleep on cots in dormitories that they are forced to pay more "fees" for, and work "off the clock" hours that they aren't paid for, can’t escape from the madness, unless they can pay a mandatory $10 thousand dollar fee for this â€Å"privilege.† Despite over 1,000 citations over a mere 5 years in Saipan, GAP remains stern on their refusal to pay a settlement with exploited workers. One worker was quoted: â€Å"Before 1997, we called for the strike because we were forced to work overtime with no opportunity to take a holiday, we wanted to go home for the holiday. But now we have so many holidays, and we have no money to go home. There is nothing in balance†¦ I have no question why people commit suicide.† Of course, not all of the factories that GAP contracts could possibly conduct themselves like that, right? They have model factories like the Shin Won factory in Guatemala, acclaimed by industry reps and retailers, as well as winning several exporting awards in recent years. From afar, Shin Won is just an average factory ... ...other loan for $20 from a loan shark.† To think that these are just individual problems or â€Å"special cases† is outright foolish. 24 of 27 factory workers in Lesotho said that they owed money to loan sharks. Even more shocking, many loan sharks are supervisors at the factories in which these people make a living. This means that the supervisors can deduct money from the checks of people who borrowed the money. What does this mean to the workers? Weeks of work without pay, and the need to, you guessed it, borrow more money. How could so much corruption ensue in these factories when the Gap’s 90 inspectors are paid to keep tabs on violations of their Code of Conduct? One Lesotho worker had this to say: â€Å"In our factory we have this policy that we have two separate time sheets, one for the buyer and for the owner. Whenever the buyer comes, they show that person a sheet which does not have our actual salary. The management does not show the buyer our original time sheet, the one which shows what we are actually paid. We have two time sheets, and we have to sign both sheets. If I don’t then I will get fired. I have no other option but to sign both sheets.†

Smoking Cigarettes Essay -- Argumentative Persuasive Example Essays

Smoking The first article for review is titled Self-efficacy, Health Locus of Control, and Smoking. This article studies how the participants confidence levels and health locus prior to entering treatment predicts results of the quitting program. The program is called "Fresh Start" and was conducted in Victoria, Australia. It consisted of three groups: (A) those who made an attempt (Stop for one day), (B) those who met criteria in A, and did not smoke for duration of program, (C) those who abstained for six months. Confidence was tested by questionnaires (post, during and at 6-month period). Health Locus is defined by how the participant attributed health outcomes (internal, external or by chance). The results of this experiment showed that those individuals across the three groups who had high levels of self-efficacy was related not to the number of attempts to quit, but the success of the attempts, while "the role of Health Locus of Control [was found to be] complex needing further investigation" (Stuart, Borland, & McMurray, 1994, p. 1). The second article for review is titled, Sensation Seeking, Nicotine Dependence, and Smoking Motivation in Female and Male Smokers. This study was conducted using a sample of French smokers (36 F, 60 M) and non-smokers (23 F, 45 M). The goal of the experiment was to study "the relationship between sensation seeking and smoking" (p. 221). The objectives of the study was (a) to see if smokers are higher in sensation seeking than their non-smoking counterparts, (b) to see if there are any gender forces in smoking and sensation seeking, and (c) to examine "in each sex, the nature of the relationship between sensation seeking and smoking" (p. 221). These three items were measured on four sub-scales, they are: 1) The Disinhibition subscale (DIS) - shows desire to be socially open, extroverted 2) The Thrill and Adventure Seeking subscale (TA... ...s, 19(3), (p. 219- 227). Pergaman Press Ltd., Oxford, England. Crittendens, K.S., Manfredi, C., Lacey, L., Warnecke, R., & Parsons, J. (1994). "Measuring Readiness and Motivation to Quit Smoking among Women in Public Health Clinics" in Addictive Behaviors, 19(5), (p. 497-507). Pergaman Press Ltd., Oxford, England. Garvey, A.J., Hitchcock, J.L., Heinold, J.W., Rosner, B. (1992). Addictive Behaviors, 17, (p. 367-377). Pergamon Press Ltd., Oxford, England. Grove, R.J. (1993). "Attributional Correlates of Cessation Self-Efficacy Among Smokers" in Addictive Behaviors, 18(3), (p. 311-320). Pergaman Press Ltd., Oxford, England. Parrott, A.C. (1993). "Cigarette Smoking: Effects Upon Self-Rated Stress and Arousal over the Day", in Addictive Behaviors, 18(4), (p. 389-395). Pergaman Press Ltd., Oxford, England. Stuart, K., Borland, R., McMurray, N. (1994). "Self-Efficacy, Health Locus of Control, and Smoking Cessation" in Addictive Behaviors, 19(1) (p. 1-12). Pergaman Press Ltd., Oxford, England.

I am comparing the play; ‘Teechers’ by John Godber, to the play that I :: Drama

I am comparing the play; ‘Teechers’ by John Godber, to the play that I recently took part in and helped to write; ‘The Victim’. The plot of our ‘The Victim’ and ‘Teechers’ I am comparing the play; ‘Teechers’ by John Godber, to the play that I recently took part in and helped to write; ‘The Victim’. The plot of our play- ‘The Victim’- is based around bullying and domestic violence. The main storyline is about a young schoolgirl called Jess moving to a new area and a new school. She is singled out by the other people at the school and a group of girls begin to bully her. Her home life isn’t much better though- Jess’ mum is a schizophrenic and abuses Jess both verbally and physically. Jess copes with the stress of it all at first but then it starts to depress her and she thinks about committing suicide. The bullies carry on tormenting Jess and a nasty trick is the final straw. Jess goes home and tries to find comfort in her mum who rejects her, this leads to Jess taking an overdose. Although the plot of ‘Teechers’ is a lot different to the plot of ‘The Victim’, the basic setting is quite similar: ‘Teechers’ is also set in a school and modern day life. ‘Teechers’ vigorously evokes life at a modern Comprehensive, using the format of an end-of-term play to sketch a drama teacher’s progress through two terms of recalcitrant classes, cynical colleagues and obstructive caretakers until he departs for the safer waters of a private school. The play runs the gamut of emotions, mostly humour, to portray the main themes of the play. The play to an extent comments on the flaws of the education system: the title it self is a political statement, instead of being spelt 'teachers' its spelt ‘Teechers’, almost a comedic dig at the 'system' which has failed to teach the pupils correctly. In our play the main themes are bullying, domestic violence and isolation, but references are also made to suicide, mental illness and fitting in. We used these issues because they are things that teenagers in particular may experience and so the audience could maybe relate to the play. By choosing to explore these issues we may also raise awareness of things like bullying and domestic violence and help people to understand the issues involved. Therefore by using these themes we made the play more personal to the audience and more emotional; therefore they may enjoy the play more and feel more involved. The themes of ‘Teechers’ are quite different to the themes stated

Issuing Public Offering Essay

Financial Markets the world over are classified into two types of markets; the primary and secondary markets. The primary market is a market for new securities issued by the corporations to raise capital, on the other hand secondary markets deal in trade of securities previously issued by corporations, transactions in the secondary market typically do not involve the corporations whose financial assets are traded between two investors. The most popular method of going public is the IPO or the Initial Public Offering method. The IPO involves a financial intermediary such as an investment bank, which underwrites the new securities i. . buys the securities form the corporation and then resells it to investors. The investment bank assumes the risk of distributing the securities. However this process is only viable for large organization with strong liquidity position because it is extremely expensive, time consuming and risky (Underwriters can back out at the last moment). Alternately the corporation could use the Direct Public Offering (DPO) process, this is similar to the IPO process except that the corporation itself acts as the underwriter. The corporation registers its securities with the regulating body itself and sells it to investors directly. The process is considerably less costly however it is quite labor intensive. Other less conventional routes to the public securities market include utilizing the Exchange Act Registration of 1934. The organization can sell its shares privately to investors and register under the act, thereby listing the securities on the NASDAQ Over the Counter Bulletin Board (OTC-BB). The OTC-BB is not a stock exchange but allows brokers and investors to quote and trade the stock. The company (private) could also acquire major shares of a public company and become publicly listed. Ideally the public company has no assets, liabilities or operations, such firms are referred as public shells. Once the merger is consummated, the merged entity could change its name and management at the discretion of the private company. Another method o get publicly listed is through a registered spin off. Under this method the private corporation issues its common stocks to a publicly traded company, the stock sale is registered with the Securities Exchange Commission and these are distributed to the existing shareholders of the publicly traded corporation. This result in two companies with pubic shareholders, the spin off company can later list itself independently. Once the company goes public i. e. its securities are listed on the Securities Exchange Markets like the NYSE or NASDAQ, any future transaction of these securities becomes a secondary market transaction and prices are determined by the market dynamics. Equity or Debt Securities Before we decide on how to acquire the funds we must understand the effects of the anticipated recession on the financial market. A recession would be characterized by low level of economic activity. During a recession the demand for money will fall in the face of increased interest rates, which imply higher cost of money. The Federal Reserve on the other hand will try to stimulate the economy by loosening the money supply and driving interest rates down. Therefore there is a tendency for interest rates to decline especially in the short term. If I were the financial manager of the company, I would issue short-term callable bonds to finance the project. Once the economy goes into recession the interest rates would tend to decrease; this will make the bond trade in the secondary market for a premium value. Since the bonds are callable the company can call them at the quoted price. The decrease in interest rates will make the stock market more lucrative for investors as they could get higher returns on their investment in the stock market. Since the investors will pull the money out of the bond market and inject it in the stock market, it will lead to an increase in demand for stocks, pushing the prices of stocks upwards. As the prices of stocks would increase the company could sell its stock for higher par value in the market and generate additional funds.

Is USA a True Democracy? Essay

United States of the States is undoubtedly institution praised for standing sign of the zodiacly for state in the field of semi semipolitical carcass. Likewise, in political history, America is regarded as the solo land having a strong re nationalan attain of organisation. finishedout history, America has always vie an important role in banquet res publica around the world. Several communist countries incur too been converted to commonwealth done the efforts of America. The obvious reason for adopting nation within a system of politics is to uphold majority rights rather than of the hardly a(prenominal).In addition, the power is concentrated in the detainment of the peck and not on the few groups of pot. Aside from these, the larks of state guarantee immunity and adult male rights which atomic number 18 not guaranteed in other forms of ordinatement. In the actual tantrum of a egalitarian country, the independence exercised by both citizen is ove rflowing. In the Ameri evoke setting, several(prenominal) rights were established as new affable developments are be experienced. with with(predicate) with(predicate) pillowcase truths, the judiciaryly liberties afforded to citizens thrust been broadened and several classes of people finally enjoyed their rights. by time, land has been alter over the land. However, recently, through issues on matter security, terrorism, and other predicaments faced by the country, the reputation of democracy started to diminish. Furtherto a greater extent, with the persuasivenessening power of the organisation against its citizens, the essence of democracy has begun to vanish. Hence, despite attachment to the democratic form of dictatement, in real essence, the country is not acting same(p) it is a democratic country. nation Democracy, in its political definition refers to a political system based on the connection of the people.It foresees, among others, the separation of power s among the judiciary, the legislative and the executive regime, as well as free and continuous elections (Spring 91). In its cultural definition Democracy is a way of living unneurotic and an expression of respect for other people it must be rooted in a genuine democratic culture, a culture of debate and dialogue. A tiny attitude should therefore be true in children and young people towards the institutions that govern a State or tempt life in a precondition society. (Spring 91)In its political sense, the main feature of democracy is the direct scattericipation of the people in governing the citizens and the country through election. Aside from this, it reiterates the precept of checks and balances or the existence of independent three inherent branches of the arrangement namely, the executive, legislative, and judiciary. From its political definition, the political system is only established however, it is lacking of the rights or do goods guaranteed to the citizens. H ence, political architects stick inculcated human rights protection by adding a cultural definition of democracy.Meanwhile, democracy has primarily rooted from the ancient Greeks. The news program democracy was coined from the Greek word demokratia (Cartledge n. p. ). The demos style people while kratos means strength or rule (Cartledge n. p. ).. Hence, the word demokratia echtly means people power (Cartledge n. p. ). The literal definition of the democracy is in concurring(a) with the definition of governing propounded by Abraham capital of Nebraska in his popular statement, political sympathies of the people, by the people, and for the people (The Gettysburg Address).Development in the Concept of Democracy Through time, the fantasy of democracy has developed. Aside from being a political concept, democracy has besides come a deterrent example concept. As a political concept, democracy provides standard of societal management while as a incorrupt concept, democracy prov ides moral principles that should govern the conduct of the citizens as well as the disposal and its agencies (Kelly, 103). The moral concept of democracy does not stem out from both(prenominal) religious belief or governingal pronouncement instead, it rooted from the concept of democracy alone (Kelly, 104).Among the guarantees of democracy in its moral concept includes respect for freedom of every individual in the society (Kelly, 104). It also demands equal treatment of every citizen and encourages them to openly donationicipate in the establishment all by engaging in governmental affairs, evaluating government actions or taking part in forming public policies. This clear correlates in the modern understanding that freedom is stringently linked in the democracy. Hence, a democratic country that has no respect on freedom is not democratic at all. Factors that Diminishes Democracy in the Country aft(prenominal)wards the tragic 9/11 terrorist attack, the nemesis on democ racy began to emerge. The nemesis to topic security has become the license of the government in enacting and adopting laws and policies that exhaust adverse effect on the democracy being enjoyed by the citizens. Through the 9/11 attack, the government has acquired power in consecrate to fauna rules and regulations beyond its legal duties. On the part of the government, its acts are justified by the involve of the county and the citizens to be safe from further attacks and to full fall out all shadows of terrorism.However, as an effect, polished liberties are compromised. The exercise of freedom has in stages been regulated and throttle. Furthermore, several fundamental freedoms exercised in a democratic country redeem been curtailed. These drastic changes in the lives of the American citizens corroborate been perceived to be incompatible with the democratic principle adhered to by the country. It was reiterated that the laws and governmental systems being utilize tod ay are a clear proof that United States is no longer a democratic country.It is remarkable that the government quickly responded to the 9/11 terrorist attack through the enactment of the uniting and Strengthening America by Providing distract Tools Required to Intercept and Obstruct terrorism influence of 2001 or the ground forces nationalist exertion (Scheppler 5). Through the patriot be, umpteen another(prenominal) remarkable non-democratic government actions and regulations have been imposed. This in turn, is an obvious disrespect to the cultural and moral concept of democracy that has been prevalent in the country throughout the years.Primarily, the the States nationalist do work aims to provide the law enforcement and scholarship community with tools and legal grounds to eliminate terrorism (ONeal). Through the the States nationalist go, the federal government has been sceptred to nuzzle into the secretness of a citizen suspected to be a terrorist or corroborati ng with terrorists. The intrusion to privacy that the Act allows takes in many forms. title of respect II of the USA Patriot Act laid checkmate the enhancement of the watch capabilities of the federal law enforcers. By de constituentness of the Act, communications, wire, oral and electronic, can be intercepted by the government activity (USA Patriot Act of 2001).In intercepting communication, the government are empowered to trespass into the communication tools of the get or suspect beyond legal boundaries. For example, the authorities can wiretap the phones of a physical object individual. Through the advancement in technology, cast wiretapping has been allowed by the Act. Traditionally, authorities are ask to obtain first a court order to tap the phone (ONeal). However, in roving wiretapping, the authorities can instanter tap a somebody or organization by observe the calls do and received by the hindquarters (ONeal).In here, it can be observed that the accomplishme nt of wiretapping that has originally been approved by law has expanded beca procedure all calls can be allowed to be monitored. In addition, the pen file away and trap-and-trace maneuver have allowed the authorities to take in telephone numbers dialed to and from the communication device employ by the suspected terrorist (ONeal). Remarkably, netmail communications are also cover by the pen/trap proviso of the Act beca utilisation e-mail has been considered today as the most stiff and fastest tool being used by the terrorists.Through these devices, the authorities can look into the Website and IP addresses visited and used by the target. Furthermore, the libraries and other public and private establishments visited by the target can also be intruded by the authorities in order to gather data about the activities done by the former. Through these extended power of the federal government in supervisions in communication, the privacy of the target is put at stake. The Act also enhanced the Foreign Intelligence watchfulness Act which was snaped on foreign investigations (Bidgoli 225).Through the expanded meaning of terrorism, an extraterrestrial has been denounced of his constitutional rights as he is considered as an agent of foreign power (Bidgoli 225). Hence, an unknown region is subjected to the provisions of the USA Patriot Acts. This system also means that data obtained through surveillance can be share between agencies for further investigation of the target. The surveillance capability of the authorities under the USA Patriot Act also extends to information gathering. Notably, through the Act, the authorities can contract searches and seizure against the dwelling place and objects of the target.The authorities can secretly make searches through the house or office of the target through a search obiter dictum which is secretly obtained from the court. The Fourth Amendment has laid down the necessarys of a valid search second. Through the precedents, it can be observed that the requirement for probable cause is strict. But the USA Patriot Act has limited much(prenominal) requirement by considering only a significant reason in obtaining a warrant. It is also noteworthy that the proper serving of a warrant is disregarded by the Act.According to the valid warrant physical process, the person against whom the warrant has been issued should be notified and be bow during the search. This is to ensure that the things and areas specified in the warrant are correctly searched and seized. However, in the procedure adopted by the Act, such meaty procedure has been denied and clearly violated. Another focus of the Act is the enhancement of the funds clean law. The Act has laid down effective measures in preventing, deterring and prosecuting money laundering. It is believed that the fiscal of necessity of terrorists have been backed by money laundering activities.Few of the measures include monitoring of suspicious bank transactions, seizing illicit funds in foreign banks, and matter regulations to be adopted by banks in recording cipher owners and receivers. In addition, the Act also required financial institutions to use networks to facilitate communication between them and the authorities with regard to illicit and suspicious transactions or accounts (USA Patriot Act). These activities have been made possible through the Act requiring the national and international financial institution to cooperate and comply with the policies.However, such activity has been criticized because of misdemeanor of the confidentiality of the bank records of account owners. In addition, immigrants are also cover by the Act because stricter policies have been implemented in airports and in immigration offices. Immigrants are also treated differently as they are scrutinized stringently. Aside from that, the Asians and Arabs are unremarkably subjected to discrimination because they are primarily linked to terroris m because of their racial affiliations.In ossification with the expanded power of the federal authorities, many fear that such power may be used in nidus in monitoring, harassment, and intimidation of political dissidents and thousands of atoxic immigrants rather than concentrating on curtailing terrorism (Etzioni 9). umteen civil societies are also alarm by the governments curtailment on the citizens civil liberties. Meanwhile, American Civil Liberties Union (ACLU) described the government as having an insatiable appetite cod to its secrecy, lack of transparency, disregard of equality under the law, and disdain and outright removal of checks and balances (Etzioni 9). on the whole of these changes in the government system after the 9/11 terrorist attack have only led in the decrease spirit of democracy in the country. The political concept of democracy has also been menace in the country through the USA Patriot Act. As has been said, one fundamental feature of democracy is the checks and balances. Meanwhile, the principle of checks and balances is mum as the separation of the three branches of the government namely the executive, legislative, and judiciary. Each of the three branches is bestowed with whimsical duties and responsibilities.Having unique duties and separate jurisdiction, the three division works independently from each other. However, each serves as a watchdog for any act of encroachment or violation of the principle committed by any of the branches. In the present setting, the principle of checks and balances is clearly violated by the executive branch, peculiarly during the administration of George W. furnish. Remarkably, right after the 9/11, America initiated the global war against terrorism which has led to war against Iraq and Afghanistan.It can be remembered that several human rights violations have been preserve due to the wars. Civilians have suffered the pain more than the real enemies. Although America has been a firm su pporter of human rights, the Bush administration refused to be bound by human rights standards (Weiss, Crahan, and Goering 113). During the height of war against terrorism, President Bush had been acting beyond legal constraints as he used the countries foreign policies and executive power to adopt policies that are perceived to require the approval of Congress.Apart from that, the government wanted to create an international order that places no limits to its actions despite the Constitutional checks and balances lead (Weiss, Crahan, and Goering 113). It has been clear that human rights have been compromised in place of flake terrorism. The government was seemed so paranoid about the security that it or so forgot that is operated within a democratic country. Clearly, the activities and changes in the country have considerably limited the meaning of freedom.In addition, security has been used as a license in imposing policies that clearly violate the principle of checks and balan ces. Having violated both the cultural, moral and political concepts of democracy, it is clear that democracy has been diminishing in the country. Conclusion Generally, democracy is understood as a system of government where citizens have freedom and human rights. In its strictest concept, it is a political system where people have direct participation in the government and checks and balances is observed.The meaning of democracy was further modify by inculcating the freedom and rights of the citizens. As mentioned, democracy means power of the people. Hence, it would be vapid of people have power solely lack the freedom to enjoy and use such power in a way that the majority will benefit from it. It is also undeniable that since the early days, America has played an important role in spreading democracy and in fighting for human rights. America also initiated the espousal of various laws protecting human rights.However, because of the threat against its national security, its vie ws about democracy have drastically changed. The imposition of the USA Patriot Act has remarkably limited the freedom enjoyed by the citizens. At the same time, the Act has significantly intervened with the fundamental rights of the citizens. The intrusion into the private dwellings of the citizens has eliminated the legal boundaries that separate the rights of the citizens and of the state. With the remarkable changes in the society and the massive violation of civil liberties, it is clear that democracy has also been piecemeal diminished in the country.Works citedBidgoli, Hossein. The lucre Encyclopedia. invigorated York John Wiley and Sons, 2004.Cartledge, Paul. The Democratic Experiment. 01 January 2001. BBC. 16 April 2009 .Etzioni, Amitai. How Patriotic Is the Patriot Act? liberty versus Security in the Age of Terrorism. New York Routledge, 2004.